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CLASSIFICATION OF METHODS OF COMPETITIVE INTELLIGENCE IN THE ENTERPRISE
Ivanov Denis Dmitrievich 1

1. Russian Presidential Academy of National Economy and Public Administration, North-West Institute of Management

Резюме:

enterprises often face the problem of low competitiveness. In order to achieve competitive advantage over other market participants, organizations use various methods of competitive intelligence. The article presents the classification of competitive intelligence methods in the enterprise, as well as the characteristics of each of the methods, their shortcomings and advantages, for quick selection of a particular method.

Keywords: competitive intelligence, competitive intelligence methods, classification of competitive intelligence methods.


Reference

Ivanov Denis Dmitrievich 1 CLASSIFICATION OF METHODS OF COMPETITIVE INTELLIGENCE IN THE ENTERPRISE // Санкт-Петербургский научный вестник. – 2021. – № 2(11);
URL: spbvestniknauka.esrae.ru/13-82 (Date Access: 30.04.2025).


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