Резюме:

The article deals with the problems of entering foreign markets. The necessity of using a differentiated approach in ways to enter foreign markets is shown. The necessity of the export of capital and technology transfer in the framework of joint business activities is justified. The possibilities that enterprises can obtain due to the shift of focus from material flows in distribution channels when ex-porting to financial flows are shown.

Keywords: export, market, joint ventures, collaboration, advantages, technologies, promotion

Sverlov Aleksei Sergeevich ¹ PERSPECTIVE DIRECTIONS OF GOODS PROMOTION ON FOREIGN MARKETS: EXPERIENCE OF ORGANIZATIONS OF DIFFERENT COUNTRIES AND OPPORTUNITIES OF BELARUSIAN INDUSTRIAL ENTERPRISES // Санкт-Петербургский научный вестник. – 2019. – № 3(4);
URL: spbvestniknauka.esrae.ru/5-27 (Date Access: 30.04.2025).

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